Speak Their Language
Tailoring Communication to Learning Styles for Greater Success
Thought Experiment: Read the following three descriptions of a cup of coffee and select which is most emotive or compelling for you (and note which is the least):
- “Imagine the gentle hiss of the coffee machine and the rich gurgle of coffee pouring into your cup, followed by the satisfying clink of the spoon as you stir.”
- “Picture the deep, dark colour of the coffee swirling as you pour in the cream, creating bubbly patterns in the cup as the colour transforms.”
- “Feel the warmth of the mug in your hands, the smooth ceramic against your fingers, and the soothing sensation of the first sip gently moving through your mouth.”
If you selected the first, you may be more of an auditory learner. If the second, more visual. If the third one, kinesthetic.
Effective communication is an art—and a science. As a leader or professional, your success often hinges on your ability to convey ideas in ways that resonate with diverse audiences. Understanding the three primary learning styles—auditory, visual, and kinesthetic—can help you shape your language to connect more effectively with clients, employees, and even family members. Here's how you can tailor your approach and why it matters.
Three Learning Styles
The Sound of Understanding
Auditory learners process information best through hearing. To engage them, use language that appeals to their sense of sound.
Examples:
- Instead of saying, “This solution looks great,” try, “This solution sounds like a perfect fit.”
- Use phrases like “Let’s talk this through,” or “Do you hear what I’m saying?”
Stories, analogies, and metaphors that create auditory imagery can also be powerful. For instance, describing a complex process as “a symphony of moving parts, each instrument contributing to the harmony,” helps auditory individuals grasp your message more deeply.
Painting the Picture
Visual learners understand best when they can see concepts brought to life. For them, language should create vivid mental images.
Examples:
- Replace, “This feels like the right move,” with, “I can see this path leading us to success.”
- Use phrases such as “Picture this,” or “Let’s map out the strategy.”
Analogies and metaphors work wonders here too. Compare a tight-knit team to “a mosaic, where every piece contributes to the bigger picture.” Visual language makes ideas tangible and memorable.
Feeling the Connection
Kinesthetic learners grasp ideas through touch, movement, and emotion. Your language should evoke sensation and action.
Examples:
- Say, “We need to get a handle on this issue,” instead of, “Let’s analyze this issue.”
- Use expressions like “Let’s get a grip on this,” or “This plan feels solid.”
Analogies that evoke touch or motion resonate well. For example, “Launching this project will be like building a bridge, laying each plank carefully until we reach the other side,” taps into their need for tactile or action-oriented connections.
Why It Works: The Subtle Power of Tailored Language
When you align your language with someone’s learning style, you’re speaking directly to how their brain is wired to process information. This subtle adjustment can foster better understanding, stronger buy-in, and quicker alignment on goals.
Moreover, metaphor, analogy, and anecdote enhance this connection. These tools tap into universal experiences and emotions, cutting through complexity and leaving a lasting impression. For instance, describing a new initiative as “a seed we’re planting today to grow into a towering oak tomorrow,” sparks excitement and aligns vision—regardless of the listener’s learning style.
How to Identify Your Listener’s Learning Style
Tailoring your communication starts with understanding your listener’s learning style. While you won’t always have the luxury of asking outright, you can glean valuable insights by observing their behavior, listening to their word choices, and paying attention to subtle cues.
I. Listen to Their Language
People often reveal their preferred learning style through the words they naturally use.
Auditory learners frequently say things like:
- “That sounds right to me.”
- “I like the way you phrased that.”
- “Let’s discuss this further.”
They prioritize discussions and may lean in or nod when they hear something that resonates.
Visual learners are drawn to words that evoke imagery:
- “I see what you mean.”
- “That paints a clear picture.”
- “Let’s sketch out the plan."'
They may gesture to explain ideas, doodle while listening, or look for visual aids like charts or slides.
Kinesthetic learners express ideas through touch or action-oriented terms:
- “That feels right to me.”
- “I need to get a handle on this.”
- “Let’s move forward with it.”
They might tap their hands, fidget, or prefer hands-on demonstrations.
II. Observe Their Behaviour
Beyond language, learning styles often manifest in physical and behavioral tendencies.
- Auditory learners often excel in conversations and may prefer verbal instructions over written ones. They’re engaged listeners who may repeat ideas aloud to process them.
- Visual learners are highly observant. They may request charts, diagrams, or presentations to grasp concepts and often take detailed notes.
- Kinesthetic learners are tactile and movement-oriented. They’re more likely to enjoy hands-on activities or ask to “try it themselves.” They often express ideas energetically and may need to “do” rather than “discuss.”
III. Ask Subtle Questions
If you’re unsure of someone’s learning style, a few indirect questions can help:
- “Would you prefer to see an example, talk through it, or try it out yourself?”
- “Does this explanation feel clear, or should I sketch it out?”
Their response will often hint at their preference without them even realizing it.
IV. Blend and Adapt
If you’re addressing a group or unsure of an individual’s style, incorporate elements for all three types. Use phrases like:
“Picture this: you can hear the buzz of excitement as the plan takes shape, and you can feel the impact it will have.”
The ability to recognize and adapt to learning styles isn’t just a communication skill—it’s a superpower for building stronger connections, fostering understanding, and achieving success.
The Bottom Line
In the boardroom, on a sales call, or around the dinner table, tailoring your language to different learning styles can transform how effectively you communicate. By tuning into whether your audience prefers to hear, see, or feel ideas, you can inspire greater engagement, build trust, and ultimately achieve more.
So, next time you present a proposal, share a story, or rally a team, pause and ask yourself: Are you speaking their language? The answer could be the key to unlocking your next big win.
Thought Experiment: Which of these resonates most:
Can you help me hear the key challenges or goals that are echoing most loudly in your business right now?
Can you paint me a picture of where your business is right now and where you'd like to see it go?
What issues or goals are you feeling most impacted by in your business at the moment?
